 |
Create and/or implement winery marketing plans. |
|
Translate these into measurable,
manageable distributor sales plans. |
|
Provide in market execution of the same. |
|
Strategic Distributor & Trade account management. |
|
Create/Implement/Monitor pricing and programming. |
|
Create/Revise presentations, packaging and POS. |
|
Accounts payable and receivable. |
|
Licensing/price posting. |
|
Compliance. |
BFM SALES AND MARKETING CYCLE...
While selling occurs day in and day out, it is critical to "plan your work and work your plan". After 17 years experience marketing California wine, we execute according to the wine indutry's "natural" Sales and Marketing cycle.
STAGE / TIME FRAME / COMMENTS
Planning / 4th Quarter
How many cases are available when, at what price, and to whom shall they be sold and how?
Implementation / 1st Quarter
The "first wave" of national travel ensures that the plan is communicated to and committments obtained from the wholesaler, salespeople and key accounts.
Execution / 2nd Quarter
The "second wave" of national travel focuses on marketplace execution.
Review Responses / 3rd Quarter
The "third wave" of national travel reviews where the business is and where it needs to be to achieve plan.
Fall Holiday / 4th Quarter
It's show time! If it isn't done during the key selling period, it won't get done!
