WHAT IS BEAR FLAG MARKETING?
Bear Flag Marketing Co. is a full service national wine marketing company headquartered in Novato, CA. Founded in 1999, it is designed to serve the need for national representation of super & ultra premium California wineries.
Bear Flag begins with a professional sales & marketing approach.
MISSION STATEMENT...
Bear Flag Marketing Co. is the ONLY National Wine Marketing Company exclusively dedicated to serving the needs of the California Fine Wine Business.
GOALS AND VALUES...
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Sell a limited number of the best California wines from the best appellations. |
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Sell with the best wholesalers. |
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Sell to the best Restaurateurs and Retailers. |
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Work with the best people, in the most graceful, sensitive and humorous style, using the best technology systems. |
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RECENT TRENDS...
 In the midst of a booming wine business, there are at least three good reasons for choosing Bear Flag now...
Wholesaler Consolidation
The dramatic reduction in the number of wholesalers across the country has made the competition within a wholesaler considerably more challening, leading to a fundamental change in the industry.
Paradigm Shift
Visually speaking, the traditional three tier system is moving from a "funnel shape" to an "hour glass shape" -- making access to the restauranteur and retailer more difficult and complex than ever.
Increasing Supply & Wineries Locally and Globally
There has been a dramatic increase in the number of new wineries and vineyard acreage in the 1990's in California and around the world -- this will create increased competition that we have not seen in the marketplace in recent years.
Wholesaler Consolidation / Paradigm Shift
Our excellent relationships will ALL of the key wholesalers in the country are the result of over 17 years of building brands in the fine wine business. Not only can we work with your existing wholesaler, but we can provide objective, seamless management in the event of transition. The result of these strategic alliances and BEAR FLAG's professional marketing management ensures that YOUR wines will receive MORE than their "fair share" of time and attention within the wholesaler's selling organization.
 As with any industry, the leaders will be the ones who manage all aspects of their assets well. This includes the sales and marketing function. Have you tended your sales and marketing "vineyard/winery" with the same amount of time and money as you have your more tangible assets?
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